I don’t know about you but for me the Christmas holidays were a blur!
There is so much to do and so little time that it seems like a whirlwind that suddenly ends on January 1!
With the end of the holiday season comes a new year with much to do in the local church.
One thing that is probably on most to do lists this January is drafting that thank you letter for committed donors.
Taking the time to draft, sort and send giving letters is well worth the effort as a thank you to the generous people who support your church.
We all know that there is no church without the sacrificial giving of members.
Now is the time to thank them and attach to their year end giving statement.
4 Tips to Make The Donor Thank You Letter Great!
This is a good exercise because it helps you appreciate all of the hard work and successes of the prior 12 months.
We often get lost in the day to day and fail to see the forest through the trees (as they say).
It is healthy to climb back up for a 50,000 foot view of all of the great things that your church accomplished.
At the same time it is good to reflect on those things that yet need to be done.
You can do this by reviewing your church goals for 2018.
Church members love to hear churches report on all of the great things being accomplished. This reporting is a summary of the events, activities and accomplishments of the year.
Hopefully you have a structured system for collecting and reporting data for your church so it can be easy to pull information for the giving thank you letter.
People who give to the local church do so because they share a passion for its mission.
This passion makes donors interested in the specifics of what the church is accomplishing.
Summarize those things that matter and help donors see the big picture of the mission and those things their generous donations support.
For instance, if your church has an outreach that helps the homeless, share some facts about the number of lives touched and the outcome of the program.
People like to know that they are part of the team that is helping a church fulfill its mission.
Take the time to personalize the letter. Write a thank you letter but personalize it by including the donors name.
If possible, spend some time handwriting a simple “thank you” on the letters as they are being stuffed in envelopes.
Making the thank you personal is a step in solidifying the giving relationship.
4. Be Timely
Most tax documents should be in taxpayer hands by January 31st. Be considerate of members and ensure they receive their giving record and thank you letter before the end of the month. This timeliness demonstrates your commitment to church members.
People work hard for their money and appreciate knowing that their donations are managed properly and make a difference. Take the time to write a well thought-out letter and thank your donors for their generous support so they know you appreciate them and you will be well on your way to demonstrating your appreciation for their generous support.
If you would like to see an example of a donation letter you can access it here.