Part of the church strategic planning process is setting church goals and objectives.
Goals should be written so they are measurable and should be an outcome of the strategic planning process.
Goals simply map out steps to achieve a strategic objective and do not need to be overly complicated. But, implementation of goals does require discipline and a commitment to follow-through to completion.
I like to use the the SMART goal model to achieve these desired results.
SMART Goals are:
Specific: Is the goal specific enough for clarity?
Measurable: Is there a way to measure the success of the goal?
Attainable: Is the goal truly attainable?
Realistic: Is the goal realistically written?
Timely: Is there a timeline associated to the goal to ensure a completion date?
Examples of Church Goals:
1. Increase weekly church volunteer participation by 10% (100 to 110) by December 20xx.
2. Reduce operating budget expenses by 10% ($100,000 to $90,000) by June 20xx.
3. Increase weekly attendance 20% (500 to 600) by December 20xx.
4. Establish volunteer leadership training and train 75% of volunteers by October 20xx.
Writing goals should include a discussion with the appropriate people and answer the following questions:
4 Questions to Ask When Writing Church Goals
- What (needs to be done)
- Who (will do it)
- When (timeline for completion) and
- How (steps to get it done).
Answering these questions will help to flush out the specific details of the goal.
Now lets look at one of these goals and create an example goal document.
Now lets take it a step further and create an employee (or volunteer) goal.
Managers and ministry heads should use the goal document as a guide throughout the year to reinforce deadlines outlined in the worksheet and employee goals should be incorporated into an annual performance appraisal process.
This shows you how simplified the process can be so hopefully it will encourage you to take the time to create a goal document. A church’s ability to write and accomplish organizational goals is critical to implementing a strategic plan and achieving ministry objectives.
Does your church write annual goals?
An editable copy of these example documents can be found here.
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Article originally published December 2011, updated February 2016.