Churches often struggle with the term “customer” and sometimes question if churches have customers.
However more and more churches have become aware of the need to identify who their customers are and strategically take steps to create a positive experience for them.
In the church, customers can be defined as visitors, members, volunteers and employees.
Creating a positive experience for these key customer groups is important because members fund the church, volunteers are the labor engine of the church and employees facilitate the process. Read the Full Article →