Part of the church strategic planning process is setting church goals and objectives. Goals should be written so they are measurable and should be an outcome of the strategic planning process. Goals simply map out steps to achieve a strategic plan and do not need to be overly complicated but do require discipline and commitment to follow-through. I recommend using the the SMART goal model to achieve desired results.
SMART Goals are:
Specific: Is the goal specific enough for clarity?
Measurable: Is there a way to measure the success of the goal?
Attainable: Is the goal truly attainable?
Realistic: Is the goal realistically written?
Timely: Is there a timeline associated to the goal to ensure a completion date?
Examples of Church Goals:
1. Increase weekly church volunteer participation by 10% (100 to 110) by December 20xx.
2. Reduce operating budget expenses 10% by June 20xx.
3. Increase weekly attendance 20% (500 to 600) by December 20xx.
4. Establish volunteer leadership training and train 75% of volunteers by October 20xx.
Writing goals should include a discussion with the appropriate people and answer the questions: Who (will do it), What (needs to be done), When (timeline for completion) and How (steps to get it done). Answering these questions flushes out the specific details of the goal.
Now lets look at one of these goals and create a goal document.
Volunteer Department Annual Goals
|Increase volunteer participation by 10% – (100-110)||Research what percentage of core congregation is an active volunteer.||Kathy Thompson||May 12||Completed|
|Develop volunteer recruitment campaign.||Dan Smith||June 1||Completed|
|Organize volunteer recruitment fair.||Stacy Jones||July 1||Pending|
|Process new volunteers.||Stacy Jones||Sept 1||Pending|
|Assign new volunteers.||Stacy Jones||Oct 1||Pending|
|Train new volunteers.||Stacy Jones||Nov 1||Pending|
|Schedule new volunteers.||Stacy Jones||Nov 15||Pending|
|Compare total volunteer numbers to original total.||Kathy Thompson||Dec 15||Pending|
That is an example of a church goal but it is important to remember that a goal document is merely words on paper if the people responsible are not held accountable for achieving goals. The goal document should be incorporated into a structured performance management process and used to develop employee goals and steer employee performance.
Now lets take it a step further and create an employee (or volunteer) goal.
Stacy Jones 20XX Goals
|Organize volunteer fair.||Schedule date on church calendar.||Stacy||Feb 1||Completed|
|Advertise fair in church bulletin, website and announcements.||Stacy||May 1||Completed|
|Recruit representatives to answer questions the day of the fair.||Stacy||May 1||Completed|
|Gather volunteer information recruitment material.||Stacy||June 1||Pending|
|Develop plan for fair booth design/layout.||Stacy||June 1||Pending|
|Set-up fair booths||Stacy||June 14||Pending|
|Participate in fair.||Stacy||June 15||Pending|
Managers and ministry heads should use the goal document as a guide throughout the year to reinforce deadlines outlined in the worksheet and employee goals should be incorporated into an annual performance appraisal process.
This shows you how simplified the process can be so hopefully it will encourage you to take the time to create a goal document. A church’s ability to write and accomplish organizational goals is critical to implementing a strategic plan and achieving ministry objectives.
Does your church write annual goals?
photo by: timsnell