Events and churches have long gone hand-in-hand because church families enjoy time together and often seek out ways to gather as a group.
10 Elements of Church Event Planning
1. Event Goal
It is always helpful to understand what the goal of an event is. Questions you need to ask:
- Is this event to provide fellowship?
- Is it a community outreach?
- Is it a fundraiser to raise money for a cause?
Depending on the goal of the event, the planning can vary.
2. Event Budget
Planning for any event should always begin with a budget. Understanding how much money is available to support the event is critical to the planning process.
It is also important to determine if there will be any money raised at the event or if it is strictly an opportunity to give back to the congregation or community.
3. Church Event Theme
Every event should have an identified theme that helps determine all other supporting aspects of the happening!
For example, a Mexican theme dictates the kind of food, decorations, music and atmosphere. A theme creates the mood and should be used throughout the event.
4. Church Event Marketing
Attendance for events is only as high as the church’s ability to get the word out or advertise the event. It is important to create a marketing plan to ensure people are aware of the event and excited about it.
Depending on whether the event is solely for the church or if it is open to the community dictates what kind of marketing or advertising needs to be done. It could be as simple as posting the event on the church website, in the church bulletin and weekly announcements to as complex as printed brochures or advertisements on local radio or television.
Regardless, taking the time to think through who the target audience is and how to get the word out is a critical part of successful event planning.
5. Event Activities
Activities are the fun part of every event and provide things for guests to do.
So whether it is planning the games for the church picnic or creating questions for a trivia night, the activity planning should include all details of the activities such as what supplies are needed, instructions for playing games, how prizes are awarded, etc. The more detail that is laid out ahead of time, the less “hiccups” there will be the day of the event.
6. Food Planning
The food is often the highlight of any event so taking the time to plan and prepare great food can help create a memorable experience for guests. So whether the event is catered or a group of church volunteers prepare the food – planning the details is important. The menu should support the theme and planning for adequate paper goods and tasty food is what ensures a great food experience!
7. Event Set-up and Tear-down
When I attend big community fairs or art shows, I always think about the invisible army that provides electric power, sets up tents, tables, signage, trash cans, etc. And then the group that shows up after the fact, takes it all down and cleans up the mess.
This is potentially the most important job in facilitating a big event. A well organized setup and tear down plan can eliminate last minute chaos and stress for event organizers.
8. Event Decorating
Fun decorations help create atmosphere and can be a great way to reinforce an event theme, so it is important to have a team that can be creative and dress up the event. This requires some creative thought and skill at hanging, laying out or designing decorations. These little added touches can take a mediocre event and turn it into something to remember.
9. Job Duties
Events require people to pull them off so it is important to have someone assigned to identify what jobs needs to be done and assigning people to those jobs.
It also entails creating a chain-of-command and identifying leadership over each area. The larger the event the greater the chain-of-command becomes and the more volunteer help will be needed.
Regardless of the size of the event, volunteers will need detailed job descriptions and training to successfully fulfill their job assignments.
Church events are a lot of fun and can provide great fellowship for a congregation and community. Having a structured church event planning process can help streamline the planning and ensure that no detail gets forgotten.
How does your church plan events?
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