I don’t know about you but I always find it refreshing to encounter an organization that provides an over-the-top service experience.

These great experiences create that wow moment that makes you want to maintain the relationship with that service provider.

Those wow moments can be the result of an employee who goes out of their way to escort you to a location in the store to find an item you were looking for; or perhaps a waitress who chases you to your car to deliver the credit card that you left; or maybe the physician who calls you late after a long day to check on you. Read the Full Article →