Easter is this weekend and churches are scrambling to prepare for the influx of visitors. Make sure you have a plan to follow up with your church visitors.
People go to church for lots of reasons.
They want to learn about God and biblical principles and they want a social experience with people who share their same values and belief system.
And of course there is the CEO people – those who only attend on Christmas and Easter!
Every church that has a desire to grow understands that growth comes from visitors who convert to active members.
There are many creative ways to invite people to visit your church – engaging website, member invitations, community outreach, great children and youth programs or just a good reputation in the community.
Churches need to initiate visits and to create environments that are visitor friendly – but that is only the first step.
Visitor follow-up is just as important as getting people in the door.
So you’ve had success with getting visitors in the door, but what do you do after they leave?
There are a few things you can do strategically to entice visitors to come back.
5 Tips to Follow Up With Church Visitors
1. Make Them Feel Welcome
Anyone who has ever visited a new church understands the awkwardness of being in a new environment while assessing the visitor experience.
Take a moment in each service to acknowledge visitors and welcome them to your church.
Be sensitive to the visitors and don’t do anything that might embarrass them.
For example, calling them to front of the church and interviewing them in front of the entire church might not be the best approach to enticing them to come back.
Some people want to be noticed while others want to sneak in and out while they assess the environment.
Regardless, taking a moment to thank them for coming goes a long way in sending a message of acceptance.
2. Invite Them Back
Don’t stop with welcoming visitors. Ask them to come back.
My pastor does a good job of this. He asks visitors to visit for a few times so that they have the opportunity to get to know the people and experience the church more than once.
3. Welcome Center
Provide a place where visitors can go and ask questions about the church.
Most people want to know what kinds of programs are available for their family, what the church believes and what kind of spiritual development and volunteer opportunities are available.
Create a welcome center in the lobby and have a trained volunteer who can welcome the visitor, give them a tour of the facility and answer any questions they may have.
4. Use Visitor Cards
Ask guests to fill out a visitor card and return it to the guest services area.
When they arrive offer them information about the church and a free gift.
The gift can be a bible, special book or bookmark.
The gift is not as important as the opportunity to connect with the guest.
Use this opportunity to get to know them a little better and to answer any questions they may have about the church.
This is a vital moment in the visitor experience.
If they feel like someone connected with them it will increase their likelihood of returning.
Connection is so very important to everyone – but particularly for that first time visitor.
5. Thanks for Visiting Letter
Follow up with a thanks for visiting letter.
Assign this job to someone every Monday morning.
You want this letter to go out quickly while the church experience is still fresh in the visitor’s mind.
Include a coupon for a free coffee or pastry when they return.
This tiny incentive may be enough to get them to come back for a second visit. A thanks for visiting letter may look something like this.
Date
Name
Address
Dear Mr. Visitor,
Thank you for visiting ABC Community Church on Sunday, June 3, 20XX.
We are so glad you chose to spend your Sunday with us. As a
thank you, we would like to offer you a free beverage and pastry
at the coffee bar in the lobby during your next visit.
For additional information about our church, ministries or upcoming events, please visit our website at abccommunitychurch.com.
If there is anything we can do to assist you, please call our church
office at 123-456-7890.
Thank you again for visiting and we pray God’s blessings for you
and your family!
Sincerely,
Pastor Mark
ABC Community Church
pastormark@abccommunitychurch.com
Church growth is the result of a God inspired church vision and a commitment to fulfilling that call.
This coupled with an environment where people learn biblical principles that help them to navigate the complexities of life; where their social and spiritual needs are met; in an atmosphere that is relevant, inviting and welcoming – are all reasons a visitor will want to return.
But the steps you take to follow up with visitors may be the one thing that gets them to come back.
What does your church do to follow up with first time visitors?
To access an editable copy of the thank you letter or visitor card, click here.
We give a welcome gift to our visitors which consists of a coffee mug imprinted with the church logo filled with candy, a current newsletter, and devotional booklets. It seems to be appreciated as it gives the visitor an opportunity to read and learn more about our congregation at a time convenient for them.
Great way to show you appreciate the visit! Thanks for commenting!
Kindly forward me with the various information material of various aspects of managing and developing your church and members in various departments of the church.
EG: Home Cell: How to prepare Sunday school lessons for various age groups. More practical examples: Youth Programmes: Christian leadership programmes.: Worship team development Programmes: Hospitality programmes or information on structures for Ushers in the church and how to deal with various guests. Sound and media in the church.
Dear Editor,
I have really learnt a lot from this article from this article being incharge of visitors in our church.
Thank you for reaching to us always.
God keep revealing more.
Kind Regards,
Pastor Michael
The church I lead is struggling to gain new members , they visit maybe twice then never return.
One question is it maybe wrong to keep changing Pastors each Sunday ? I don’t preach every Sunday.
Changing pastors each Sunday could impact visitors not returning, but you might want to evaluate the entire new visitor process and assess every thing that touches that first time visitor. This article might be helpful for you. https:////smartchurchmanagement.com/6-things-you-can-learn-from-my-church-visit-experience/
I don’t know if it’s just me or if perhaps
everyone else experiencing issues with your blog.
It seems like some of the text on your content are running off the screen. Can somebody else please
comment and let me know if this is happening to them as well?
This may be a issue with my web browser because I’ve had this happen previously.
Appreciate it
Hi. I have not heard a complaint from anyone else. Try Google Chrome as your browser and see if it is displaying better. Sorry about that! Let me know please!
Patricia
I’m blessed to be led to this website by the HOLY SPIRIT. I have been praying asking the HOLY SPIRIT to help me to put together our Ministries Structure and to my amazement HE led me to this website 30/4/2017. We are a young Ministry. It is wonderful the things HE led me to discover.
More Grace to you.