The term public relations is defined by PRSA as: “A strategic communication process that builds mutually beneficial relationships between organizations and their publics.” But, do churches really need to manage public relations? Should they care about building relationships with its members and the community? The answer is yes. The church represents Christianity and has the responsibility for […]
Developing a strategy and plan is how the church achieves its mission and vision. Writing goals, mapping out steps to complete goals and assigning accountability for meeting objectives is how work gets accomplished. This section offers articles and tips on developing strategy, articulating vision and measuring the success of the church.